THE STORY OF WATERCOLOR
and Loose Expression
Watercolor is one of the oldest painting techniques, with origins in ancient Egyptian and Chinese art over 4,000 years ago. In Europe, it gained prominence during the Renaissance with artists like Albrecht Dürer, and flourished in the 18th and 19th centuries thanks to British painters such as J.M.W. Turner, who showed how transparent pigments could create mood and atmosphere.
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Loose watercolor developed as artists moved away from detailed precision toward a more expressive, spontaneous style. Embracing fluid brushwork and the natural flow of pigment, it captures mood and movement with a fresh, lively feel.
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Vera Geneve draws from classical traditions and modern color theory, adding her unique perspective of the world to create vibrant, atmospheric watercolor works.
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Today, loose watercolor is celebrated for its softness and unpredictability, inviting artists and viewers alike to appreciate imperfection and the beauty of simplicity.
MORE ABOUT ME
FAVORITE PAINT BRAND
Daniel Smith
Princeton Aqua Elite
CREATIVE INSPIRATIONS
Nature, Music, Travel,
Architecture, Movement
ABOUT
VERA GENEVE
I’ve loved art for as long as I can remember and have been drawing since I was young. After studying at the Art Institute, I began taking formal painting classes and continued to grow my practice. A few years later, I moved to Southern California and worked at a plein air gallery in Costa Mesa, where I was inspired by the local art scene and began showing my own work.
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My art took a backseat when I launched a career as a graphic designer and creative director in the tech and healthcare industries, though I continued to create in my free time.
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Time slipped by, and I found myself thinking about traditional art more than ever. I started reflecting on what art means to me and how I want to interact with the world—missing the simplicity of painting in a world full of social media and AI. I missed spending quiet moments staring at the shadows on a tree or noticing the different shades of pink in a sunset.
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That’s when I realized how much I truly needed art, and how much the world still needs the touch of something handmade. Through my work, I hope to inspire others to notice and appreciate the small moments of everyday life that often go unnoticed.
